Nudge service terms

For businesses using Nudge review pages. Last updated 28 October 2026.

These terms are between Cyber-Jack ("we", "us"), a UK software studio reachable at [email protected], and the business that sets up a Nudge review page ("you"). Plain English on purpose: if anything is unclear, ask us.

1. The service

  1. Nudge gives you a review page your customers open from a QR code or a personal link you send from your own phone or email. Every customer rates their visit and is offered the same two choices whatever they score: post a public review on Google, or send you a private note. You get a dashboard of ratings, notes and review requests.
  2. Nudge never sends texts or WhatsApp messages for you - requests go from your own phone or email. If you add your email, we email you when a private note arrives.
  3. We aim to keep Nudge available at all times but cannot promise it will never be interrupted. We may improve or change features, and won't remove a core feature without at least 30 days' notice.

2. Price

  1. Any price for Nudge is agreed with you (an email is fine) before you are charged anything. We never take payment automatically. If we want to change an agreed price we'll give you 30 days' notice, and you can leave instead.

3. Fair reviews - your responsibilities

  1. Ask every customer the same way. Don't only ask the ones you expect to be happy, and never offer a discount, gift or anything else in return for a review. Both break Google's rules, and incentivised or selectively gathered reviews can break UK consumer law (Digital Markets, Competition and Consumers Act 2024).
  2. Only send review requests to customers who have used your business and would expect to hear from you, and stop if someone asks you to.
  3. Keep your private dashboard link safe and only share it with your team. Tell us straight away if you think it has leaked and we'll issue a new one.
  4. Don't use Nudge for anything unlawful, or try to break or overload it.

4. Data processing terms

Customers may leave a rating, a comment and, if they choose, their name and email. For that personal data you are the controller and we are your processor under UK GDPR:

  1. Subject matter and purpose: collecting your customers' ratings and private feedback and showing them to you. Types of data: star rating, comment, optional name and email, the time, and whether they opened a Google review.
  2. We only process this data on your documented instructions, which are these terms and the way you use the dashboard. Everyone at Cyber-Jack who can access it is bound by confidentiality.
  3. We keep it secure: stored in the UK, encrypted in transit (HTTPS), access-controlled, monitored and backed up nightly.
  4. Sub-processors: Cloudflare (network and security) and Brevo (the email telling you a private note has arrived). We'll tell you before adding or replacing one so you can object.
  5. We'll help you answer customers' requests to see or delete their feedback, and tell you within 48 hours of becoming aware of any personal data breach affecting it.
  6. When you leave, tell us and we'll delete your page and all feedback within 30 days (backups roll off within a further 30 days).

5. Liability

  1. Nothing in these terms limits liability that can't legally be limited.
  2. Otherwise, our total liability to you in any 12 months is limited to the fees you paid us in that period, and we aren't liable for lost profits or indirect losses, or for what customers choose to write.

6. Ending the service

You can stop at any time. We can end the service with 30 days' notice, or straight away if you seriously break these terms. These terms are governed by the law of England and Wales.

Questions? [email protected]